LEAD CREATIVE

@Mother Root

I went from Just Eat’s first ever grad to global creative.

Over the 5 years I worked on a hattrick of TV ads, radio scripts, an X Factor sponsorship, OOH, countless email campaigns, and wrote a tone of voice guide for the business. But nothing tops the PR stunt that involved licking John Barnes’ head.

380% growth throughout 2023
0 %
Reduced CPA through rapid experimentation
CPA ↓ 0 %
Doubled three-month retention rate to grow lifetime value
0 x Retention
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