The utilities sector is full of huge, faceless corporations that take advantage of consumers. UW is shaking it up, putting people and communities first.
As the creative lead, I’m the guardian for our tone of voice and responsible for coming up with concepts for things like:
10,000 people events
Film
Email campaigns
Instagram, Youtube content
Digital Ads
Billboards
Radio Adverts
SEO Strategy
Tone of Voice Guidelines
On top of that I also oversaw the development of our new Tone of Voice as part of the rebrand project.
