Advertising Terms Visual Dictionary
The advertising industry is saturated with a never ending stream of jargon that often confuses the most experienced account director, let alone the fresh faced newbies. And that’s where Ad Lingo comes in.
A visual dictionary, Ad Lingo translates all those weird and wonderful terms that are so often banded around the office but so rarely understood by all.
So, next time a client asks for a DMPU or a designer is moaning about Orphans and Widows you’ll know exactly what they’re talking about.
